While speed and value are important and lie at the heart of our approach, this is achieved through flexibility, innovative tools, iterative approaches and engaging key team players throughout the process.
Author: Mary Logan
Mary has been a senior member of Research & Incite Consultants since 2000 and actively involved in the market research industry for more than 30 years. Her core area of expertise is in quantitative research specializing in branding, packaging and new product development.
Mary continues to be actively involved in managing research projects across a variety of sectors including CPG, beverage alcohol, gaming, retail and food services.
Mary’s interested in observing and understanding consumers, how they connect and interact with brands and utilizing these learnings to address business issues.
Her focus is on problem solving and developing the optimum research solution to address business issues. Her approach to reporting involves developing a compelling story which unfolds to reveal consumer truths.
Globalization – It’s a Local Thing!
As Globalization continues to break down borders is there a chance that brands will become synonymous the world over? For instance, a number of celebrities and musicians have a global reach, portraying a consistent image across the globe – a case in point being the omnipresent Kim Kardashian and the singer Taylor Swift. Could brands… Continue reading Globalization – It’s a Local Thing!
Crafting Relevant and Engaging Concepts
Writing winning concepts can be an onerous task and often those closest to the brand or new product idea will find the job even tougher as they strive to develop an objective yet persuasive product offering. There are 4 core elements to any good concept: The Insight Benefit Reason to Believe Tagline The Insight plays… Continue reading Crafting Relevant and Engaging Concepts
Packaging Research – Ten Steps to Actionable Insights
Don’t rush the research process – the stakes are high and the risks too great. Set clear benchmarks for success – and stick to them irrespective of the results. New packaging cannot ‘win’ on every metrics – it is important to assess performance on the core objectives outlined in the design brief. Include the current… Continue reading Packaging Research – Ten Steps to Actionable Insights