Research and Incite is the Go To Agency for Innovative, Strategic Research.

Based in Toronto we provide market research and consumer insights to companies across Canada and around the world. With over 90% of our clients coming back for more Research & Incite, we add real value to business decisions by being a close and trusted advisor. Thriving on our clients' business challenges, we are proud of the relationships we have built with some of the world's best-known brands.
Our Expertise
Research & Incite offers a range of ad hoc and syndicated research products and strategic models supported by our dedicated team of experts. We provide innovative thinking and partnership throughout all stages of the research.

research-and-incite-innovation-thumbnail Innovation
Creating and Confirming New Product Ideas
Innovation is at the heart of most organizations but creating successful products based on real consumer insights can be a challenge.
Research & Incite has specialized in and been at the forefront of innovation for over 25 years.

Our Innovation Circle is a framework of tools to  identify, develop, optimize and confirm new ideas to maximize in-market success.
  • Understand (RI Inspire) - Understand the current landscape and consumer needs
  • Generate (RI Insightr) - Generate relevant insights
  • Create (RI Conceptualizr) - Create new product ideas via process combining creativity and discipline
  • Assess (RI Screenr) - Assess new product ideas
  • Predict (Ri Indicatr) - Predict in-market performance
  • Track (RI Trackr) - Track in-market success

research-and-incite-shopper-thumbnail Shopper
Shopper Understanding & Performance at Retail
Understanding shopper behaviour and the influence of various touchpoints in the shopper’s journey continues to evolve.
Research & Incite is well aware of the complexities of this journey and offers a variety of solutions to understand, measure and influence shopper behaviour.
Our partnership with The Central Group (a performance at retail company) provides a one stop shop and closer integration of insights with design to maximize your Marketing at Retail Investment.

Research_and_Incite_Branding-thumbnail Branding
Consumer Understanding & Brand Equity Measurement
There is some debate regarding the value and role of brands in driving purchase behaviour as consumers interact with brands across a wider variety of forums and price becomes ever more influential. For us, brand equity continues to influence behaviour but this needs to be measured in the context of both consumers' brand perceptions and understanding the in-market factors that influence purchase.

Research & Incite provides expertise to understand and measure brands via:
  • Consumers' usage and perceptions
  • A brand equity model to measure the influence of market factors and brand attributes
  • Tracking equity over time to monitor brand health

What You Should Know When Planning To Conduct Research In Canada

We're headquartered in Toronto Canada but frequently work in the United States so we’re able to provide a uniquely Canadian or North American perspective. We also routinely partner with European based research agencies as part of their North American team. Understanding the Opportunities for new product launches in Canada.
GEOGRAPHY Canada is a North American country consisting of ten provinces and three territories. Research conducted in Canada focusses largely on the 8 of the 10 provinces. We group these provinces into the following geographic regions, and typically conduct research in the largest cities within the provinces as noted:
  • Western Canada - British Columbia (key city: Vancouver), Alberta (key city: Calgary or Edmonton), Saskatchewan (key city: Regina) and Manitoba (key city: Winnipeg)
  • Central Canada - Ontario (key city: Toronto), Quebec (key city: Montreal)
  • Eastern Canada - refers to Central Canada and Atlantic Canada together.
  • Atlantic Canada - New Brunswick (key city: St. John), Nova Scotia (key city: Halifax)
If you only wanted to conduct qualitative research in one market to ‘represent’ Canada, we would recommend Toronto.
LANGUAGE Canada has two official languages, English and French.  At RI, we speak both. English is the predominant language spoken in Western Canada, Central Canada and Nova Scotia, and research is thus conducted in English.
  • In Quebec, the majority of the population is French speaking and most research is conducted in French (with simultaneous translation provided for English speaking clients).
  • New Brunswick had the highest bilingualism rate outside Quebec so here, you may choose to conduct research in French and/or English, depending on the project.

Bilingual (English/French) in-house moderating and translation services provides consistency at every stage of the process, resulting in more accurate results.

Population 5,113,149 3,635,571 2,316,581 1,130,761 1,079,310 1,034,945 715,515 694,898
GETTING HERE Toronto is our ‘local’ market but cities in Canada and the United States are easily accessible with daily flights operating out of Toronto's airports: Pearson International Airport and Billy Bishop Airport (also referred to as The Island Airport). U.S. and International travellers require a valid passport to enter Canada. Once in Canada, you can travel freely across provinces. TIME ZONES The table below shows the time zones in Canada:
Standard Time Zones Daylight Saving Time Zones
Newfoundland Standard Time (NST) = UTC-3:30. Newfoundland Daylight Time (NDT) = UTC-2:30.
Atlantic Standard Time (AST) = UTC-4. Atlantic Daylight Time (ADT) = UTC-3.
Eastern Standard Time (EST) = UTC-5. Eastern Daylight Time (EDT) = UTC-4.
Central Standard Time (CST) = UTC-6. Central Daylight Time (CDT) = UTC-5.
Mountain Standard Time (MST) = UTC-7. Mountain Daylight Time (MDT) = UTC-6.
Pacific Standard Time (PST) = UTC -8. Pacific Daylight Time (PDT) = UTC-7.
CLIMATE AND WEATHER Canada is often associated with cold weather and snow, but in reality, Canadians enjoy four distinct seasons. Daytime summer temperatures can rise to 35°C (95°F) and higher. Winters are mild and wet on the west coast, in cities such as Vancouver while lows of -25°C (-13°F) are not uncommon in winter in central and eastern Canada.  More moderate temperatures are the norm in spring and fall.  Spring is generally pleasant across the country. Autumns are often crisp and cool, but brightened by rich orange and red leaves on trees. The Weather Network

Contact Research & Incite

If you are a client with a project contact Mary Logan.(
If you are interested in joining our team of consultants contact Risa Miller.(
To leave a message in our general mailbox please email

We are located at:

209 Wicksteed Ave., Suite 51
Toronto, ON M4G 0B1
Phone: 416.467.7101
Fax: 416.467.7648

Please deliver packages to Suite 50

Honour the Past, Embrace the Future

  Mary Logan recently co-presented a paper at the 2016 MRIA Annual Conference in Montreal with Jennifer Tilk from SSI. The paper: A Stitch in Time, Save Nine…… Minutes, highlights the benefits of Data Stitching and how this approach addresses the changing focus of market research. The Data Stitching approach was utilized in a recent...

Research & Incite and SSI Presented a Webinar on Data Stitching

Research & Incite and SSI recently presented a webinar for the Market Research Association. The webinar outlined a methodology to address the growing need for shorter and more cost effective surveys – Data Stitching. In today’s mobile world, surveys must become shorter. But how do we get high quality data with just a few minutes of...

Globalization – It’s a Local Thing!

As Globalization continues to break down borders is there a chance that brands will become synonymous the world over? For instance, a number of celebrities and musicians have a global reach, portraying a consistent image across the globe – a case in point being the omnipresent Kim Kardashian and the singer Taylor Swift. Could...

Storytelling at the MRIA Annual Conference

  Mary Logan recently co-presented at the MRIA Annual Conference in Toronto with Jennifer Coombe, Marketing Manager at Catelli Foods Canada. The paper: Healthy Harvest Pasta Sauce: From Idea to Shelf, told the story behind the conception and launch of this new product to illustrate the important role market research plays in this ever...

Crafting Relevant and Engaging Concepts

Writing winning concepts can be an onerous task and often those closest to the brand or new product idea will find the job even tougher as they strive to develop an objective yet persuasive product offering. There are 4 core elements to any good concept: The Insight Benefit Reason to Believe Tagline The Insight...

Packaging Research – Ten Steps to Actionable Insights

Don’t rush the research process – the stakes are high and the risks too great. Set clear benchmarks for success – and stick to them irrespective of the results. New packaging cannot ‘win’ on every metrics – it is important to assess performance on the core objectives outlined in the design brief. Include the...