Storytelling at the MRIA Annual Conference

 

Mary Logan recently co-presented at the MRIA Annual Conference in Toronto with Jennifer Coombe, Marketing Manager at Catelli Foods Canada. The paper: Healthy Harvest Pasta Sauce: From Idea to Shelf, told the story behind the conception and launch of this new product to illustrate the important role market research plays in this ever changing  business world.

If your organization would like further information on the content of the paper, Mary is available to present the findings and to discuss in greater depth the insights this paper identified regarding the changing  role of market research.

Please contact Mary at mary.logan@riconsultants.com for details.

About the author: Mary Logan

Mary has been a senior member of Research & Incite Consultants since 2000 and actively involved in the market research industry for more than 26 years. Her core area of expertise is in quantitative research specializing in branding, packaging and new product development. Mary continues to be actively involved in managing research projects across a variety of sectors including CPG, beverage alcohol, gaming, retail and food services. Mary’s interested in observing and understanding consumers, how they connect and interact with brands and utilizing these learnings to address business issues. Her focus is on problem solving and developing the optimum research solution to address business issues. Her approach to reporting involves developing a compelling story which unfolds to reveal consumer truths.