Research & Incite and SSI Presented a Webinar on Data Stitching

a-stitch-in-time-webinar-imageResearch & Incite and SSI recently presented a webinar for the Market Research Association. The webinar outlined a methodology to address the growing need for shorter and more cost effective surveys – Data Stitching.

In today’s mobile world, surveys must become shorter. But how do we get high quality data with just a few minutes of questions?

This is a dilemma the Mike’s Beverage Company faced. The company is the name behind disruptive brands such as Mike’s Hard Lemonade and Palm Bay and is constantly looking to understand the changing needs of consumers.

With the explosion of the cider category, Mike’s Beverage Company needed an in depth understanding of the consumer and growth opportunities for their Okanagan Premium Cider. However, they were faced with the difficulty of conducting a U&A in a respondent & budget friendly format.

This session demonstrates how the company, working with their research partner and sample provider, gained consumer understanding and insights by breaking the survey into separate modules.

This was only the beginning; the more complex stage was in putting together the pieces and this paper demonstrated how these modules were stitched together to complete the story.

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About Mary Logan

Mary has been a senior member of Research & Incite Consultants since 2000 and actively involved in the market research industry for more than 26 years. Her core area of expertise is in quantitative research specializing in branding, packaging and new product development. Mary continues to be actively involved in managing research projects across a variety of sectors including CPG, beverage alcohol, gaming, retail and food services. Mary’s interested in observing and understanding consumers, how they connect and interact with brands and utilizing these learnings to address business issues. Her focus is on problem solving and developing the optimum research solution to address business issues. Her approach to reporting involves developing a compelling story which unfolds to reveal consumer truths.