Honour the Past, Embrace the Future

2016 MRIA Annual Conference

Mary Logan recently co-presented a paper at the 2016 MRIA Annual Conference in Montreal with Jennifer Tilk from SSI. The paper: A Stitch in Time, Save Nine…… Minutes, highlights the benefits of Data Stitching and how this approach addresses the changing focus of market research. The Data Stitching approach was utilized in a recent U&A study conducted for the beverage alcohol market and this paper examines the benefits of this tool, how the data was analyzed and impact of the findings including the changing role of market research.

If you would like further information on the content of the paper, Mary is available to present the findings and to discuss in greater depth the benefits of this approach.

Please contact Mary at mary.logan@riconsultants.com for details.

 

Research & Incite and SSI Presented a Webinar on Data Stitching

a-stitch-in-time-webinar-imageResearch & Incite and SSI recently presented a webinar for the Market Research Association. The webinar outlined a methodology to address the growing need for shorter and more cost effective surveys – Data Stitching.

In today’s mobile world, surveys must become shorter. But how do we get high quality data with just a few minutes of questions?

This is a dilemma the Mike’s Beverage Company faced. The company is the name behind disruptive brands such as Mike’s Hard Lemonade and Palm Bay and is constantly looking to understand the changing needs of consumers.

With the explosion of the cider category, Mike’s Beverage Company needed an in depth understanding of the consumer and growth opportunities for their Okanagan Premium Cider. However, they were faced with the difficulty of conducting a U&A in a respondent & budget friendly format.

This session demonstrates how the company, working with their research partner and sample provider, gained consumer understanding and insights by breaking the survey into separate modules.

This was only the beginning; the more complex stage was in putting together the pieces and this paper demonstrated how these modules were stitched together to complete the story.

Storytelling at the MRIA Annual Conference

MRIA 2015 Moving from Insights to Impact Event Image

Mary Logan recently co-presented at the MRIA Annual Conference in Toronto with Jennifer Coombe, Marketing Manager at Catelli Foods Canada. The paper: Healthy Harvest Pasta Sauce: From Idea to Shelf, told the story behind the conception and launch of this new product to illustrate the important role market research plays in this ever changing  business world.

If your organization would like further information on the content of the paper, Mary is available to present the findings and to discuss in greater depth the insights this paper identified regarding the changing  role of market research.

Please contact Mary at mary.logan@riconsultants.com for details.